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Breaking Boundaries, Embracing You

Breaking Boundaries, Embracing You

Scope

 

Durex partnered with Design Bridge and Partners to reimagine their products, aiming to empower individuals to embrace their sexual journey with confidence. Each limited-edition package offers more than protection—it makes a statement. Leverage social media and an AR experience linked to the packaging. Scanning the box unlocks tips, encouragement, and interactive tools to support sexual exploration and help break down shame. This could include a game that promotes open conversations and celebrates sexual freedom.