The #PaceYourself campaign promoted moderation and responsible enjoyment ahead of the Durban July. Through social media, CRUZ Vodka encouraged audiences to “set their pace,” inspired by the control of racehorses. The campaign included tips, challenges, and collaborations with influencers like Diaan Daniels and Yvonne Chaka Chaka, who shared their routines. Users posted photos and videos using #PaceYourself, with standout entries featured on CRUZ’s channels. Winners received a VIP Durban July experience. A podcast series with lifestyle experts and influencers added practical advice on balancing fun with responsibility, reinforcing the campaign’s message.
